You're a Great Practitioner. Your Website Doesn't Show It.
Go from vague packages to a signature offer with a landing page that finally matches your expertise — in a single day.
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Sound Familiar?
You're great at what you do. You know you can help people. But when it comes to actually marketing yourself?
You've been "working on your website" for monthsAnd you still hate it. Every time you sit down to write copy, you freeze — then close the laptop.
You've got a list of services and pricesBut nothing that makes someone say "I need THIS." Just vague packages that blend in with everyone else.
You paid a designer and got something prettyThat doesn't convert. It looks nice but it doesn't sound like you — and it's not bringing in clients.
You bought templates but got stuckStaring at "insert headline here" doesn't help when you don't know what to write in the first place.
You're not bad at marketing. You just never had a system that actually worked for the way you think.
What If You Could Finally Feel Proud to Share Your Link?
Imagine having a signature offer with a landing page that does the selling for you.
A Named Signature Offer
Not "3 sessions for $500" — an offer with a name that makes your ideal client immediately think "that's exactly what I need."
A Page That Sells For You
Stop explaining your packages. Your landing page does the work while you do what you actually love — helping clients.
An Online Presence That Matches
Finally look like the expert you are. Your website reflects your expertise instead of underselling it.
Most Templates Fail Because They Skip the Hard Part
Templates give you a blank page and say "fill this in." That doesn't help if you don't know what to say.
Define Your Ideal Client
The ICA Extraction Prompt helps you get crystal clear on exactly who you help — so your copy speaks directly to them.
Build Your Signature Offer
The Signature Offer Prompt walks you through naming, positioning, and structuring an offer your ICA can't ignore.
Generate Your Landing Page Copy
The Copy Generator Prompt extracts your voice, your stories, your approach — and turns it into high-converting copy.
Drop It Into a Pro Template
Choose from 5 professionally designed templates. Paste your copy. Publish. Done in a day.
The Signature Offer Launch System
Because your expertise deserves more than a price list. The complete system to go from vague packages to a signature offer with a high-converting landing page.
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Everything You Get
The templates, the training, and the AI-powered prompts that do the heavy lifting.
5 Professional Landing Page Templates
Designed to convert, not just look pretty. Modern/Minimal, Warm/Wellness, Bold/High-Converting, Earthy/Natural, and Luxury/Premium styles.
$497 value5 Filled-In Examples
See exactly what good looks like. Real copy, real structure, real offers — so you're never guessing.
$97 valueVideo: How to Use the Prompts
Step-by-step guidance so you know exactly what to do, even if you've never touched AI before.
$97 valueVideo: How to Install Your Page
No tech headaches. Just follow along and your page goes live. Works with Kajabi and most platforms.
$47 valuePlus These Bonuses (Where the Work Gets Done)
🎯 The ICA Extraction Prompt
This is where most practitioners get stuck. This prompt walks you through a deep-dive on your ideal client: what they've tried, how they feel, what they actually want, and the exact language they use. By the end, you'll know your ICA better than they know themselves.
💎 The Signature Offer Builder Prompt
No more vague packages. No more "3 sessions for $500." This prompt helps you name your offer, define the transformation, structure what's included, and position it so your ideal client instantly thinks "this is what I've been looking for."
✍️ The Landing Page Copy Generator
This is the one that writes your landing page — in your voice, for your ICA, based on your signature offer. Headlines, pain points, vision section, what's included, FAQs, CTAs — all of it. You answer the questions, the prompt builds the copy.
💡 The Offer Idea Library
Stuck on what to even offer? This library gives you 6-12 niches with signature offer ideas each — gut health, hormones, thyroid, fatigue, blood chemistry, autoimmune, and more. Not copy-paste offers, but springboards to build your own.
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Built By a Practitioner Who Gets It
I'm Michael Rutherford — founder of Wholistic Health Academy, Fundamenta Wellness, and The WHA BloodChem Studio. I've spent years training functional medicine practitioners and building the business side alongside them.
And I'll be honest: I used to struggle with this exact problem. I knew my stuff clinically, but when it came to websites and marketing? I was just as stuck as everyone else. Staring at blank pages. Paying designers who didn't understand what I did. Watching less-skilled practitioners pass me by because they were better at Instagram.
I built this system because I got tired of watching brilliant practitioners stay stuck on something that should take a day, not six months. This is what I wish I had when I started.
Is This Right For You?
✓ This IS For You If...
- ✓You're a practitioner who's skilled at what you do but stuck on the marketing piece
- ✓You've tried templates before but couldn't figure out what to write
- ✓You have an offer idea (or several) but haven't launched because your page isn't ready
- ✓You're tired of your online presence underselling your expertise
- ✓You're willing to spend a day going through the prompts to build something real
✕ This Is NOT For You If...
- ✕You want done-for-you and won't engage with the process
- ✕You're looking for a magic button that requires zero input
- ✕You're not willing to get specific about who you help
- ✕You don't have any expertise to offer yet
- ✕You want to buy it and let it collect dust
Your Investment
Everything you need to finally build a signature offer and the landing page to sell it.
Here's Everything You're Getting:
The Signature Offer Launch System
Complete system + all bonuses
🎯 Beta requires commitment to use the system and provide feedback
Questions You Might Have
Templates fail when you don't know what to say. This system solves that first — the prompts extract your ICA, build your offer, and generate the copy BEFORE you ever touch a template. By the time you get to the design, the words already exist.
If you can copy, paste, and answer questions about your own business, you can do this. The video walkthroughs show you exactly what to do, step by step. No coding. No design skills. Just follow along.
The prompts don't write FOR you — they extract FROM you. Your stories, your language, your unique approach. The AI organizes and structures it. The voice is yours.
Most people can go from zero to finished landing page in a single day. The prompts take 1-2 hours total. Customizing your template takes another hour or two. It's not a 6-week course — it's a system you use once and you're done.
That's exactly why Tier 1 (ICA) and Tier 2 (Signature Offer) exist. The prompts walk you through defining who you help, what you offer, and how to position it. Plus the Offer Idea Library gives you springboards if you're totally stuck.
Beta users commit to actually using the system — going through the prompts, building their offer, and launching their page. In return, I ask for honest feedback and, if you're happy with the results, a testimonial. No tire-kickers.
Ready to Finally Launch?
You've got the skills. You've got the knowledge. What you don't have is a system to get it out — clearly, professionally, in a way that makes the right people say "I need this."
Apply for Beta Access →20 spots • Application required • $49 beta pricing
